Vinoy Resort and Golf Club Announces Opening of Sunni Spencer

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The Vinoy Resort and Golf Club will add to St. Petersburg’s burgeoning shopping offerings with the opening of Sunni Spencer, the Tampa-based luxury fashion boutique’s newest location, as part of the historic resort’s comprehensive renovation. Sunni Spencer will open in December 2022 in The Vinoy’s reimagined elegant lobby. The thoughtfully curated boutique will sell chic, resort-inspired clothing, accessories, and swimwear for women, men, and children.

sunni spencer vinoy

Photo credit: Sunni Spencer

“Sunni has an incredible eye for elegance, and her brand embodies our positioning as a beacon of luxury hospitality in downtown St. Petersburg,” says Vanessa Williams, the general manager of The Vinoy. “As we prepare to unveil the resort’s full transformation, Sunni Spencer plays an important role in providing our guests and the St. Pete community bespoke experiences that honor The Vinoy’s glamorous legacy.”

Formerly a senior buyer at Bergdorf Goodman, Sunni Spencer debuted her first boutique in New York City in 2017 and currently has a brick-and-mortar store near The Vinoy in Tampa’s Hyde Park Village. The new location at The Vinoy will showcase contemporary labels including Cult Gaia, LoveShackFancy, James Perse and Stoney Clover Lane, along with exclusive totes from Poolside Bags that are custom-made for The Vinoy. Private shopping will be available to those looking for a more personalized experience.

sunni spencer vinoy resort

Photo credit: Sunni Spencer

“My brand is inspired by my travels across the world and expressing the carefree feeling of a luxe vacation no matter where you are,” says Spencer. “With the opening of my latest location in the lobby of The Vinoy, I’m curating a premier shopping experience that captures the true essence of luxury travel.”

Sunni Spencer will be open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from 11 a.m. to 6 p.m. For more updates, follow @sunnispencer and @vinoyresort on Instagram.